Privacy Policy
Last Updated: August 11, 2026
Ivory & Laurel operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), to provide you with a considered shopping experience.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described below.
1. Personal Information We Collect
"Personal information" refers to information that identifies or can reasonably be linked to you. It does not include information collected anonymously or that has been de-identified.
Depending on how you interact with the Services, we may collect:
- Contact details: your name, billing address, shipping address, phone number, and email address
- Financial information: payment card information, transaction details, and payment confirmation (we do not collect or store your full card number — see Section 8)
- Account information: your username, password, and preferences, if you create an account
- Transaction information: items you view, add to your cart or wishlist, purchase, return, or exchange, and your order history
- Communications: information you share when contacting our customer support team
- Device and usage information: your IP address, browser type, device information, and how you interact with our website, typically collected through cookies (see Section 6)
2. Where We Collect Information From
We collect personal information:
- Directly from you — when you place an order, create an account, or contact us
- Automatically — through your device and browser as you use our website, including through cookies and similar technologies
- From our service providers — such as payment processors and shipping carriers who process information on our behalf
- From our business partners — where applicable, such as advertising and analytics partners
3. How We Use Your Personal Information
We use your personal information to:
- Provide and improve the Services — process payments, fulfill and ship orders, manage your account, facilitate returns and exchanges, and provide a smooth shopping experience
- Marketing and advertising — with your consent where required, send you marketing communications and show you relevant advertising for our products, including on other websites and platforms, based on your activity on our site
- Security and fraud prevention — authenticate your account, provide a secure checkout, and detect or prevent fraudulent or unsafe activity
- Customer support — respond to your inquiries and maintain our relationship with you
- Legal compliance — comply with applicable law, respond to valid legal requests, and enforce our Terms of Service
4. How We Disclose Personal Information
We do not sell your personal information. We may disclose it to:
- Service providers who perform functions on our behalf, such as payment processing, order fulfillment, shipping, IT hosting, and customer support
- Advertising and analytics partners, to measure and improve the performance of our marketing (see Section 6 for details on the specific tools we use)
- Third parties you direct us to, such as when you use a social media integration
- Parties involved in a business transaction, such as a merger or sale, or where required to comply with law, enforce our Terms, or protect our rights and the rights of our customers
5. Your Rights and Choices
Depending on where you live, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act and similar laws in other states), including the right to:
- Access or request a copy of the personal information we hold about you
- Correct inaccurate information
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information for targeted advertising, where applicable
- Not be discriminated against for exercising these rights
To exercise any of these rights, email us at Info@ivorylaurel.com and we'll assist you.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate our website, understand how visitors use it, and deliver relevant advertising.
Types of cookies we use:
- Strictly necessary cookies — required for core site functionality, such as checkout and cart management. The site cannot function properly without these.
- Functional cookies — remember your preferences and settings to provide a more personalized experience.
- Analytics cookies — help us understand how visitors interact with our site so we can improve it.
- Marketing and advertising cookies — used by us and our advertising partners to measure ad performance and show you relevant ads.
Third-party tools we use:
- Google Analytics and Google Ads — used to understand website traffic and measure the performance of our advertising campaigns, including ads shown to you on Google Search and partner sites. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout and manage your Google Ads settings at https://adssettings.google.com. Google's privacy policy is available at https://policies.google.com/privacy.
- [Meta Pixel / Meta Conversions API — include if using Facebook or Instagram advertising] — helps measure ad performance and build retargeting audiences on Facebook and Instagram. Meta's privacy policy is available at https://www.facebook.com/privacy/policy.
- [Pinterest Tag — include if using Pinterest advertising] — used to track conversions and enable retargeting to Pinterest users. Pinterest's privacy policy is available at https://policy.pinterest.com/en-us/privacy-policy.
Your cookie choices:
- When you first visit our website, you'll see a cookie consent notice where you can accept, decline, or customize your preferences.
- Most browsers let you block or delete cookies through their settings; note that this may affect site functionality.
- You can opt out of interest-based advertising generally through the Digital Advertising Alliance or the Network Advertising Initiative.
7. Third-Party Websites
The Services may contain links to websites operated by third parties. We encourage you to review the privacy practices of any third-party site you visit — we are not responsible for their content, policies, or security.
8. Data Security
We use reasonable technical and organizational measures to protect your personal information, including SSL-encrypted checkout and certified, PCI DSS–compliant payment processors. Your full payment card details are never accessible to us — payments are processed directly by our third-party payment providers, and we only retain your billing information, shipping information, order details, and the last four digits of your card. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Data Retention
We retain personal information only as long as necessary to provide the Services, maintain order records, comply with legal obligations, resolve disputes, and enforce our agreements.
10. Children's Privacy
The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page, and the "Last Updated" date above will be revised accordingly.
12. Contact Information
Store name: Ivory & Laurel
Company name: [LEGAL ENTITY NAME]
Company address: [REGISTERED BUSINESS ADDRESS]
Company registration no.: [REGISTRATION NUMBER]
Email: Info@ivorylaurel.com
Phone: +1 [PHONE NUMBER PENDING]
Monday–Friday | 9:00 AM–5:00 PM (ET) Saturday–Sunday | 10:00 AM–4:00 PM (ET)
We aim to respond to your inquiries within 24 hours.
Dressed for Wherever You're Headed
A woman's life doesn't move in one direction. It's a school run, then a client call, then dinner she didn't plan to dress up for, often all before 7pm. Most wardrobes weren't built for that kind of range. Ivory & Laurel was.
We design with real days in mind, not runway moments. A blouse that looks composed under fluorescent office light and just as good under a restaurant's dim glow. A coat that works whether you're catching a flight or catching up with an old friend. Nothing in our collection asks you to change who you are to fit the occasion, it simply moves with you.
This is clothing built for the life you actually live, not the one Instagram edits into a highlight reel. Ivory & Laurel is for the woman who needs her wardrobe to keep pace with her, because her days rarely slow down long enough to ask permission.