About Us
About Ivory & Laurel
Ivory, for the softness found in quality craftsmanship. Laurel, for the timeless beauty found in nature's most classic forms. Together, they're a philosophy before they're a name: substance over spectacle, patience over impulse; the kind of luxury that's felt rather than announced.
We started Ivory & Laurel for a simple reason. Most wardrobes are full of things bought quickly and worn briefly. We wanted to build the opposite: a collection where every piece earns its place (whether it's a tailored coat or a quiet knit) so that what you own says more about you than what you buy next.
That means paying attention to details most brands skip. It means designing for seasons, not weeks. And it means believing a woman doesn't need more choices, she needs better ones. Pieces that move with her from an ordinary Tuesday to the evenings that matter, without ever asking her to try too hard.
- Inès, Founder
Dressed for Wherever You're Headed
A woman's life doesn't move in one direction. It's a school run, then a client call, then dinner she didn't plan to dress up for, often all before 7pm. Most wardrobes weren't built for that kind of range. Ivory & Laurel was.
We design with real days in mind, not runway moments. A blouse that looks composed under fluorescent office light and just as good under a restaurant's dim glow. A coat that works whether you're catching a flight or catching up with an old friend. Nothing in our collection asks you to change who you are to fit the occasion, it simply moves with you.
This is clothing built for the life you actually live, not the one Instagram edits into a highlight reel. Ivory & Laurel is for the woman who needs her wardrobe to keep pace with her, because her days rarely slow down long enough to ask permission.